PlayQ may use tools or third-party analytical software to automatically collect and use certain non-personal data that does not directly enable PlayQ to identify you. The types of non-personal data PlayQ may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (“UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) device type; (v) geographical data such as zip code, area code and location; (vi) game score and achievements; (vii) other non-personal data as reasonably required by PlayQ to enhance the Services and other PlayQ products and services.
PlayQ may use and disclose to third-parties the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop and improve the Services and other PlayQ services and products.
You recognize and agree that third-parties, such as analytics companies utilized by PlayQ, may combine the information collected with other information they have independently collected from other services or products relating to your activities.
Use of Ad Serving Technology
PlayQ reserves the right to use and disclose the collected non-personal data for purposes of advertisement by PlayQ or third-parties, such as PlayQ’s partners and contractors. PlayQ may employ third-party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. PlayQ or third-parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. PlayQ or third-parties may collect and use data for this purpose including, but not limited to IP address (including for purposes of determining your approximate geographic location), UDID, software, applications, hardware, browser information, website usage information and in-game or App usage information.
Likely situations when you make personal data available to PlayQ include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third-party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through PlayQ’s online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of PlayQ Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data PlayQ may collect, process and use may include, but are not limited to your name, screen/nick name, user ID, PlayQ Services’ or third-party service ID, e-mail address, phone number, photo or other image, birthdate, gender, address, friend connections, avatar image and other information you may provide to PlayQ.
If you choose to use PlayQ’s “tell a friend” or a similar service about PlayQ Services or order a gift certificate for your friend, PlayQ will store your friend’s name and contact details that you provide to PlayQ.
PlayQ may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other PlayQ services and products. PlayQ may combine non-personal data with personal data.
PlayQ may use your personal data to send messages to you with informative and/or commercial content about PlayQ’s services or third-party products and services PlayQ thinks may be of interest to you, such as new features and services, special offers and updated information.
Disclosure and Transfer of Personal Data
PlayQ may disclose your personal data to third-parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or PlayQ to legal liability. PlayQ may also disclose your personal data to third-parties when PlayQ has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with PlayQ’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or PlayQ believes that such disclosure is necessary to protect PlayQ’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process.
Data Retention and Correctness
PlayQ may retain some of the data to the extent such retention is necessary to resolve disputes, enforce PlayQ user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
Cookies, Beacons and Other Data Collection Tracking Technologies
The Services may use “cookies” and other data collection technologies such as pixel tags, clear GIFs and web beacons. PlayQ treats information collected by cookies and similar technologies as non-personal data. PlayQ and third-parties acting on our behalf use these data collection and web technologies to improve the Services, PlayQ also uses this information to collect and analyze information related to your usage and interaction with our Services, for example, device information, browser types, session lengths, frequency of use and other App use history, and page views. You can manually delete HTML cookies and set most browsers to refuse to accept HTML cookies, although doing so may affect your experience with our Services.
E-mails and other electronic communications PlayQ sends to you may contain code that enables PlayQ to track your usage of the communication, including whether the communication was opened and/or what links were followed (if any). PlayQ may combine that information to other information PlayQ has about you and PlayQ may use that information to improve the Services and/or provide customized communications to you.
Third-Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third-party terms and conditions and privacy policies, including but not limited to application stores and payment platforms, mobile software platforms, on-line gaming platforms, and social networking services. You recognize and agree that PlayQ is not liable for any such third-party terms and conditions and their use of your personal data.
PlayQ may in its discretion make available links through advertisements or otherwise enable you to access third-party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by PlayQ. PlayQ is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that PlayQ is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
PlayQ follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in PlayQ’s possession.
Information Practices Concerning Children
It is PlayQ’s policy not to knowingly solicit or permit children under the age of 13 to provide their personal information for any purpose. If PlayQ learns that PlayQ has inadvertently gathered personal data from children under the aforementioned age, PlayQ will take reasonable measures to promptly erase such personal data from PlayQ’s records.
Please be aware of the open nature of certain social networking and other open features of the Services PlayQ may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. PlayQ is not responsible for any personal data you choose to make public in any of these forums.
PlayQ makes good faith efforts to enable you to review, update, correct or delete your personal data in PlayQ’s possession. In order to do so, please contact PlayQ at firstname.lastname@example.org. PlayQ will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. Requests will be processed as soon as possible. Please note that even if personal data is changed or deleted according to your request, PlayQ may still retain some of your personal data to resolve disputes, enforce PlayQ user agreement(s), and comply with technical and legal requirements and constraints related to the security, integrity and operation of PlayQ Services.